Every year seems to bring a new set of marketing trends, those “can’t miss” opportunities that scream out for attention. If we were to hop on every trends, we’d certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we’d be foolish not to recognize. As we begin the last chapter of 2017, many…

The word “Beacon” actually means something visibly attractive or bright enough to convey a message or act as a signal. “iBeacons” is a concept originally introduced by Apple Inc. which is used as an indoor positioning and proximity based messaging system. As the concept gained popularity, several companies have emerged to manufacture hardware and develop…

What Is Proximity Marketing? Proximity marketing uses wireless technologies to deliver messages to people selected by their proximity to a specific location at the time the message is sent. Proximity marketing is also frequently called location marketing or location-based marketing. The method can be used with blue tooth enabled devices, cell phones and Internet connections….